Aged 25 in 2015, joined an event management & production company, bringing music festivals & cultural events to Tasmania. Starting from 1,200 to 10,000 people on site with gross revenue of $3.5 million in 2020 from $300,000 in 2015. (Ryan Limb)

Grow A Small Business Podcast

In this episode, I interview Ryan Limb, the General Manager at Vibestown, an event management & production company based in Tasmania, Australia. Vibestown organizes music, art, and cultural festivals to bring joy and excitement to the people of Tasmania. Due to his passion for attending music festivals, Ryan joined the organization in 2015.

Prior to Ryan’s involvement in Vibestown in 2015, the festival had yielded a total revenue of $300,000. Starting from 1,200 to 10,000 people on site with gross revenue of $3.5 million in 2020 which was eightfold higher than in 2015. They have a mission to keep the organization expanding in terms of people coming into the events. With the onset of the current pandemic, they have continued innovating to tackle covid restrictions being one of the few event organizers.

Regardless of what Vibestown provides to the people of Tasmania, Ryan has a piece of advice to everyone: “Make sure you make decisions not on excitement but on strategy.” This means you have to make time and assess the situation before giving out your decision.

This Cast Covers:

• Organizing music, art, and cultural festivals to bring excitement to the people of Tasmania.
• Nationally renowned Party in the Paddock, attracting the people in the country.
• From 1,200 people came in 2015 to 10,000 people on site in 2020.
• Joined the event management team in 2015 after attending the music festival in the same year.
• From $300,000 total revenue in 2015 to $3.5 million gross revenue in 2020 despite the hit of the pandemic.
• Marketing is all about how people will feel and the feeling they will get.
• Expanding in terms of how many people will come to the events and innovating the quality they will impart to them.
• A quality every leader should have, allowing the team to express their thoughts and opinions.
• Emphasizing the importance of doing things not sooner or later but now.
• Success is keeping the people through the journey and enjoying what’s provided for them.

Additional Resources:

• Vibestown Productions
• The Art of the Start By Guy Kawasaki
• Rework By Jason Fried

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Quotes:

“As long as we’re keeping the people in this journey and enjoying what we’re providing for them. I see that as a success.” —Ryan Limb

“Whenever we’re marketing, whatever we’re doing, it’s about how people will feel and the feeling they will get.” —Ryan Limb

“Make sure you make decisions not on excitement but on strategy.” —Ryan Limb

“Always be across the figures.” —Ryan Limb

“Giving everyone a platform to be able to express their ideas and giving them time to actually express them is really important.” —Ryan Limb

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0