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Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
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Contenuto fornito da Stuart Mason and John Mellis, Stuart Mason, and John Mellis. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Stuart Mason and John Mellis, Stuart Mason, and John Mellis o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....
Hear for yourself, and grab 2 amazing offers, only in Episode 23.
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