136#: Funnels are Weak and Lazy, with Ziv Raviv


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Does your company have an effective lead party?

This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales.

Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids.

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