Artwork

Contenuto fornito da Alex Membrillo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Membrillo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !

#61 - Healthcare Marketing on TikTok: The Future of Patient Engagement

10:52
 
Condividi
 

Manage episode 352735940 series 1980353
Contenuto fornito da Alex Membrillo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Membrillo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including:

- The role TikTok plays in healthcare marketing - What medical specialties are most active on TikTok - How healthcare organizations can get started on TikTok

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100 episodi

Artwork
iconCondividi
 
Manage episode 352735940 series 1980353
Contenuto fornito da Alex Membrillo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Membrillo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including:

- The role TikTok plays in healthcare marketing - What medical specialties are most active on TikTok - How healthcare organizations can get started on TikTok

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100 episodi

Tutti gli episodi

×
 
Loading …

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.

 

Guida rapida