Using Cybercafes to Improve Business Penetration in Peri-urban Areas

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In this episode, Ally Mwakaneno talks to Tania Ngima, Managing Director of DijITali at Digital Divide Data on how businesses can use the popularity, rural penetration, national footprint, and digital capabilities of cybercafes to drive product penetration in peri-urban populations, helping businesses validate their products and price point and test their distribution. Tania and Ally also discuss how the pandemic affected cybercafes and how tools such as capacity building and asset financing are helping these youth-led businesses expand and create employment for young people.

Audio Production by Ally Mwakaneno Gakweli – Business Writer & Podcast Host, Hisa Technologies

Snippet Artwork by Muteti Munyambu - Graphics Designer, Hisa Technologies

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