America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
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Contenuto fornito da Legal Talk Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Legal Talk Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Simile a Legal Talk Network - Law News and Legal Topics
Hosted by former Marvel entertainment lawyer Paul Sarker and entertainment enthusiast Mesh Lakhani, Better Call Paul will delve into the business and legal issues at play behind the glitz and glam. This show takes you beyond the catchy headlines to find out what’s really at play behind the scenes and gives you an introduction to the business side of show business.
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The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
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An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
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Is my dentist scamming me? Why do political campaigns cost so much? Should Gen Z bother to save for retirement? Explain It To Me is the hotline for all your unanswered questions. Sometimes explanations are hard to find, misinformation is rampant, and those internet searches and AI asks can come up empty. Call 1-800-618-8545 with what’s on your mind, and host Jonquilyn Hill will be your friendly guide to the answers you're looking for — and maybe even the ones you don’t expect. New episodes e ...
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continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
Manage episode 441855864 series 87928
Contenuto fornito da Legal Talk Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Legal Talk Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
- 00:00 Intro
- 01:19 Common Mistakes Lawyers Make in Marketing
- 01:54 The Importance of Knowing Your Audience
- 03:33 Simplifying Legal Jargon for Better Client Communication
- 05:33 Email Marketing: A Tool for Client Retention and Acquisition
- 08:06 Nurturing Clients Through the Marketing Funnel
- 18:05 Leveraging Lead Magnets for Law Firms
- 25:41 Navigating Email Overwhelm: A Strategic Approach
- 26:32 Crafting the Perfect Welcome Sequence
- 27:36 The Art of Email Sequencing for Engagement
- 28:34 Why Law Firms Struggle with Email Campaigns
- 29:25 The Importance of Delegating Email Marketing
- 33:06 Compliance and Email Marketing: Navigating the Legalities
- 39:27 Book Recommendation
- 42:31 One thing that works
Resources mentioned in this episode:
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
2373 episodi
Condividi
Manage episode 441855864 series 87928
Contenuto fornito da Legal Talk Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Legal Talk Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
- 00:00 Intro
- 01:19 Common Mistakes Lawyers Make in Marketing
- 01:54 The Importance of Knowing Your Audience
- 03:33 Simplifying Legal Jargon for Better Client Communication
- 05:33 Email Marketing: A Tool for Client Retention and Acquisition
- 08:06 Nurturing Clients Through the Marketing Funnel
- 18:05 Leveraging Lead Magnets for Law Firms
- 25:41 Navigating Email Overwhelm: A Strategic Approach
- 26:32 Crafting the Perfect Welcome Sequence
- 27:36 The Art of Email Sequencing for Engagement
- 28:34 Why Law Firms Struggle with Email Campaigns
- 29:25 The Importance of Delegating Email Marketing
- 33:06 Compliance and Email Marketing: Navigating the Legalities
- 39:27 Book Recommendation
- 42:31 One thing that works
Resources mentioned in this episode:
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
2373 episodi
All episodes
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Simile a Legal Talk Network - Law News and Legal Topics
America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
…
continue reading
Hosted by former Marvel entertainment lawyer Paul Sarker and entertainment enthusiast Mesh Lakhani, Better Call Paul will delve into the business and legal issues at play behind the glitz and glam. This show takes you beyond the catchy headlines to find out what’s really at play behind the scenes and gives you an introduction to the business side of show business.
…
continue reading
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
Is my dentist scamming me? Why do political campaigns cost so much? Should Gen Z bother to save for retirement? Explain It To Me is the hotline for all your unanswered questions. Sometimes explanations are hard to find, misinformation is rampant, and those internet searches and AI asks can come up empty. Call 1-800-618-8545 with what’s on your mind, and host Jonquilyn Hill will be your friendly guide to the answers you're looking for — and maybe even the ones you don’t expect. New episodes e ...
…
continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Podcast by Chapo Trap House
…
continue reading
Amanpour is CNN International's flagship global affairs interview program hosted by Chief International Correspondent Christiane Amanpour.
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
