LUYC 104: Leveraging Your Stories for Growth with Kerri Twigg

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

What’s up everyone! In this episode, I talk with Kerri Twigg, career coach and job search strategist. Kerri is the founder of Career Stories, which helps people use their stories to land ideal work and grow their careers. She’s here today to share her own journey and how she’s impacting lives with her coaching and courses.

I am allergic to formulas that make you look like everyone else. You are more interesting than that.

Kerri started as a drama teacher, then moved into community art which fueled her love of helping people, building programs, and solving problems. She was a career transition coach for three years before starting her own business.

Listen as Kerri shares her interesting experience in this unique coaching field, how she built Career Stories and incorporated the teaching component, and how she generated 400 sign-ups for her course. We also dig into her Career Mapping Masterclass and how she manages to run her workshops monthly. Enjoy!

Episode Quotes
"Career coaching is like a big drama class."
"The consistency of giving a lot of resources and interacting with people on LinkedIn made my brand grow."
"Usually information is not the answer... it is just a very small part of learning."
"If everyone in the world is doing work that they love and use their own talents, I don't think we'll have any problems."

Listen to Learn
00:59 Getting to know Kerri Twigg, Rapid Five Questions
04:11 Kerri's career and business journey
15:41 How Kerri incorporated the teaching component to the course
17:59 Kerri's different class offers
19:09 The genesis of the Career Mapping Masterclass
21:55 How Kerri grew her business and made 400 sign ups
23:52 Building Career Mapping Masterclass and challenges Kerri faced
26:46 When and why did the monthly offer came about?
27:47 Course structure of Career Mapping Masterclass
30:06 The "Resume" program
35:11 Kerri's advice for course creators
36:48 Exciting things coming up from Kerri
37:26 Find out more about Kerri (website & social media links)

Get the Bonus Episode!
Join us in the bonus segment! It’s a great conversation about how Kerri leveraged LinkedIn as a marketing channel to grow her business, plus some practical tips to try it for yourself.
Grab it here: https://get.zencourses.co/extra