The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How to Know if Your CMO is Lost in the Weeds | Laura Patterson
Manage episode 248981152 series 2510030
Contenuto fornito da WebmasterRadio.FM. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WebmasterRadio.FM o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
"CMOs are abdicating their strategic position in their businesses."
Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.
Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.
A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.
I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix.
I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out.
Resources and links discussed:
Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/
Learn more about VisionEdge Marketing: https://visionedgemarketing.com/
Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/
Follow Brian on Twitter: https://twitter.com/bmassey
Learn more about Conversion Sciences: https://conversionsciences.com/
…
continue reading
Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.
Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.
A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.
I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix.
I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out.
Resources and links discussed:
Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/
Learn more about VisionEdge Marketing: https://visionedgemarketing.com/
Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/
Follow Brian on Twitter: https://twitter.com/bmassey
Learn more about Conversion Sciences: https://conversionsciences.com/
167 episodi
Manage episode 248981152 series 2510030
Contenuto fornito da WebmasterRadio.FM. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WebmasterRadio.FM o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
"CMOs are abdicating their strategic position in their businesses."
Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.
Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.
A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.
I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix.
I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out.
Resources and links discussed:
Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/
Learn more about VisionEdge Marketing: https://visionedgemarketing.com/
Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/
Follow Brian on Twitter: https://twitter.com/bmassey
Learn more about Conversion Sciences: https://conversionsciences.com/
…
continue reading
Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.
Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.
A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.
I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix.
I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out.
Resources and links discussed:
Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/
Learn more about VisionEdge Marketing: https://visionedgemarketing.com/
Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/
Follow Brian on Twitter: https://twitter.com/bmassey
Learn more about Conversion Sciences: https://conversionsciences.com/
167 episodi
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