#112 Riccardo Zacconi, Co-Founder of King (Candy Crush 🍭) and Sweet Capital on How To Unlock Exponential Growth (Masterclass Edition)
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Riccardo Zacconi is the co-founder of King, the developer behind the most popular mobile game in the world: Candy Crush. Candy Crush has been downloaded more than three billion times since it launched in 2012, becoming the most downloaded casual match game of all time. After founding the company in 2003, Riccardo served as CEO for over a decade before stepping down in 2019. Under his leadership, King became one of the largest mobile gaming companies in the world, with over 200 million active users playing its games each month. In 2016, King was acquired by Activision Blizzard for $5.9 billion. Riccardo went on to launch his own fund Sweet Capital with his fellow King co-founders. Sweet Capital focuses on early-stage investments in consumer technology companies.
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