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Contenuto fornito da Kate Hills. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kate Hills o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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162 – Fail to plan…plan to fail!

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Manage episode 290112263 series 2483891
Contenuto fornito da Kate Hills. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kate Hills o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

A range plan is an essential tool for any product business. Without it you are setting yourself up for failure.

Yet many of the small businesses that I speak to that are developing products say they don’t have a range plan. Or they don’t even know what it is!

So in this episode, I explain what a range plan is and why it’s a valuable tool for our business.

And if you really feel like geeking out on why you should not offer your customers too much choice, take a look at this study I mention in this episode.

Discover:

  • What is a range plan? 01:45
  • How a range plan can help you to calculate how much you need to spend on stock 03:08
  • When should you create a range plan? 03:28
  • How a range plan helps you to assess whether you are offering your customers too much choice 04:28
  • What to include in your range plan 05:58
  • How to work out how much you need to invest in stock 07:19
  • What's the best way of creating a range plan? 10:15

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

  continue reading

298 episodi

Artwork
iconCondividi
 
Manage episode 290112263 series 2483891
Contenuto fornito da Kate Hills. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kate Hills o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

A range plan is an essential tool for any product business. Without it you are setting yourself up for failure.

Yet many of the small businesses that I speak to that are developing products say they don’t have a range plan. Or they don’t even know what it is!

So in this episode, I explain what a range plan is and why it’s a valuable tool for our business.

And if you really feel like geeking out on why you should not offer your customers too much choice, take a look at this study I mention in this episode.

Discover:

  • What is a range plan? 01:45
  • How a range plan can help you to calculate how much you need to spend on stock 03:08
  • When should you create a range plan? 03:28
  • How a range plan helps you to assess whether you are offering your customers too much choice 04:28
  • What to include in your range plan 05:58
  • How to work out how much you need to invest in stock 07:19
  • What's the best way of creating a range plan? 10:15

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

  continue reading

298 episodi

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