25: The journey of building Citrus Pay & learnings on the fintech landscape


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Vikram Vaidyanathan, MD, Matrix India, catches up with Amrish Rau and Jiten Gupta, Founders of Citrus Pay, which was later acquired by PayU, where both founders took on the role of CEO and MD, respectively. In this episode they go over the journey of building Citrus from ground up, the decision making process that went behind exiting Citrus, their investment strategy as angel investors and lastly their advice to founders looking to startup in the fintech space.

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