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Welcome back to part 4 of this series. In today’s episode we discuss the importance of technology adoption in the Agri tech sector and how behavioural change plays a large role in the farmer community when it comes to leveraging tech. This episode is part 4 of a 5 part series on the Indian Agritech ecosystem, with insights from Thirukumaran Nagarajan, co-founder of Ninjacart, Shashank Kumar, Founder & CEO, DeHaat, Karthik Jayaraman, Co-founder of WayCool and Shobhit, Co-founder of VeGrow. The conversation was moderated by Ankush Goyal, Sanjot Malhi & Tarun Davda who look over the investments in the agri-tech sector for Matrix Partners India.