WUDRome - Designing Refinery29’s First Mobile App, ThisAM - James Cabrera


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“8 Things You Need To Know This AM” was Refinery29’s first iOS app which boasted 50k installs in the first 2 weeks after launch and currently has around 40k monthly active users. ThisAM was also recently shortlisted for a 2016 CLIO award. In this Case Study, James will take you through the details of how we arrived to the final product, from inception to launch. Learn all about the design process behind the app from the research phase, negotiating with stakeholders, using live prototypes, to eventually the finished product and it’s future sustainability implications.


James Cabrera is a self-taught UI/UX Designer based in New York City. With a degree in Math and Physics, James forged his own path into design. Starting out working for small SEO-based businesses, James eventually went on to work for companies like Foot Locker, Inc and Say Media. He is currently working with Refinery29, where he has been during the past 2 years, helping to build and define new UX initiatives.

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