Navigating Outside Investors, Leveling Up Your Leadership, and Tackling the Smartphone Habit with Aro CEO Heath Wilson

Path for Growth with Alex Judd

Heath Wilson understands how challenging it can be to save intentional time for family while building a company. So, after exiting the company he’d worked on for 18 years, he decided to launch Aro, a product designed to help families reduce their screen time and spend more time together. In this episode, Heath joins Alex to talk about the lessons he learned while growing his first company, from becoming a better leader to managing outside investors to knowing when it’s time to exit. Then, they talk about the way screen time is getting in the way of relationships, and Heath explains how Aro is tackling this problem head on.

Episode Recap:

• Today we’re talking with Heath Wilson, founder and CEO of Aro (0:00:54)
• Can you tell us how you became an entrepreneur? (0:02:02)
• What steps should a new entrepreneur take when they see an opportunity? (0:10:05)
• How do you hold onto your vision in the midst of outside expectations? (0:15:54)
• What did it look like to level up your leadership as the business grew? (0:22:42)
• How do you stay committed to learning? (0:35:16)
• What was it like to exit a company you’d worked on for 18 years? (0:39:46)
• Why did you decide to start Aro, and what problem does it solve? (0:47:18)
• Can you share some success stories you’ve heard from Aro users? (0:58:37)
• What does it look like to take the lead and be proactive about phone use? (1:08:45)

Helpful Links and Resources

“Atomic Habits” by James Clear

Jonathan Haidt on the Joe Rogan podcast

Aro Website

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Connect with our Founder Alex Judd on LinkedIn and Instagram