It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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#15 A Digital Strategy to Grow Your Brand with Nate Bachynski
Manage episode 232376627 series 2396523
Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework for a digital strategy, on how to grow your brand, tune in to this episode where we discuss: • Consumer Acquisition—the path to purchase • Reach & Frequency • Consumer Targeting • Geographic • Lifestyle • Category • Micro-Targeting • Retargeting & Sequential Messaging • Performance Analysis • And much more
…
continue reading
20 episodi
Manage episode 232376627 series 2396523
Contenuto fornito da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework for a digital strategy, on how to grow your brand, tune in to this episode where we discuss: • Consumer Acquisition—the path to purchase • Reach & Frequency • Consumer Targeting • Geographic • Lifestyle • Category • Micro-Targeting • Retargeting & Sequential Messaging • Performance Analysis • And much more
…
continue reading
20 episodi
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