))
Navigating PR Pivots and Business Longevity with Jessy Klein Fofana
Manage episode 440424745 series 2868773
Contenuto fornito da Meghan Houle. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Meghan Houle o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Welcome to the Pivot With Purpose Podcast, where we delve into the art of career transitions and finding your professional footing. I’m your host Meghan Houle and today I am so excited to welcome Jessy Klein Fofana! Jessy launched, built and sold her first company before turning thirty. In 2008, after directing breakout PR and marketing initiatives for some of the most recognized brands in fashion, beauty, and lifestyle, Jessy founded LaRue, an agency trailblazing a new kind of PR strategy that leverages both the power of earned media while maximizing performance-driven commerce PR opportunities. With a model in mind that included full service Media Relations, Commerce Content and Affiliate Marketing, Jessy has assembled a dynamic team of experts that work cross-functionally and move as quickly as the ever-changing media landscape, making LaRue an industry standout!
I’m so excited to dive into Jessy's journey and her innovative approach to PR and affiliate marketing, and the importance of adapting in an ever-changing industry!
Topics Covered:
(00:33) The evolution of LaRue PR, shifting from full-service PR to including affiliate marketing.
(06:23) Common misconceptions in PR and wisdom on navigating challenges in the field.
(15:08) How affiliate marketing has become a crucial component of LaRue PR’s strategy and its role in modern PR.
(25:10) The unpredictability of PR and the challenges of delivering difficult news to clients.
(27:57) Jessy shares how her leadership style has changed over the years, relying on her team to manage day-to-day operations while she focuses on business development.
(31:10) Maintaining a work-life balance.
(35:52) Advice for women looking to start their own PR firms.
Jessy's journey is a testament to the power of resilience and staying true to your values. Tune in for valuable insights and strategies that can help you pivot with purpose in your own career!
Connect with Jessy and LaRue PR!
Jessy Instagram: https://www.instagram.com/jessyfofana/
LaRue PR Instagram: https://www.instagram.com/laruepr/
LaRue PR Website: https://laruepr.com/
Meghan Houle Method Career Community & Recruitment Resources:
Subscribe to the Pivot with Purpose Blog
Season 6 Sponsor TripleTen
TripleTen's boot camps turbocharge your journey into the world of tech, equipping you with the cutting-edge skills needed for a game-changing career pivot.
Ranked at the top of the charts, Tripleten’s programs in Software Engineering, Quality Assurance, Business Intelligence Analytics, and Data Science are the ultimate launchpad for your career transformation. Learn more about TripleTen: https://tripleten.com/
90 episodi
Condividi
