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Brand Licensing In The Toy Business: How It Works & How To Manage It Well -Episode 34
Manage episode 294556916 series 2319930
Toy & game business expert Steve Reece talks through brand licensing and how it works in the toy business. He outlines some of the key opportunities presented by licensing, as well as the risks both financial and otherwise. He also discusses the key to negotiating good licensing deals.
For anyone interested in toys & brand licensing, this should be an informative episode of the Playing At Business podcast.
100 episodi
Brand Licensing In The Toy Business: How It Works & How To Manage It Well -Episode 34
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 294556916 series 2319930
Toy & game business expert Steve Reece talks through brand licensing and how it works in the toy business. He outlines some of the key opportunities presented by licensing, as well as the risks both financial and otherwise. He also discusses the key to negotiating good licensing deals.
For anyone interested in toys & brand licensing, this should be an informative episode of the Playing At Business podcast.
100 episodi
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