How to leverage off an Investor Education event

PM Collective - The ART of property management

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We explore how to turn free education into a growth engine. Lauren Thumwood shares a practical blueprint for investor nights, why granny flats matter now, and how livestreaming multiplies reach while fueling months of content and stronger client ties.
• roots in a family real estate business and service mindset
• creative content workflow using Canva and simple tools
• why granny flats unlock second income on non-subdivisible blocks
• in-person plus livestream to balance connection and scale
• recording and clipping for evergreen social and email funnels
• overcoming event fears on turnout, cost, and logistics
• targeted database calls to match topics to owners’ needs
• team roles across PM, sales, and marketing for quality delivery
• future topics including sustainability, health checks, SMSFs
• free education as a core value and brand promise
PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by Property Assist.

Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all!

Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service

www.propertyassistwa.com.au

This podcast is kindly sponsored by The Grout Guy.

The team at The Grout Guy are the leading experts in regrouting, waterproofing, and tiling services nationwide. Property managers find comfort in their 10-year waterproof warranty on all full shower regrouts.
Visit thegroutguy.com.au to rejuvenate your properties tiles and grout now!

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Capitoli

1. How to leverage off an Investor Education event (00:00:00)

2. Meet Lauren: Roots in Real Estate (00:01:04)

3. Falling Into the Family Business (00:04:12)

4. Creativity Meets Content: Going Online (00:06:55)

5. Why Investor Education Nights (00:08:05)

6. Granny Flats as Second Income (00:08:53)

7. In-Person vs Livestream Strategy (00:12:01)

8. Turning Events Into Evergreen Content (00:14:30)

9. Overcoming Event Fears and Costs (00:17:23)

10. Tactics: Small Room, Big Outreach (00:18:45)

11. Events as a Full Funnel Strategy (00:20:28)

12. Free Education as Value Engine (00:22:20)

13. Roles, Team Effort, and Delivery (00:23:57)

14. What’s Next: Trends and Timing (00:25:22)

15. Future Topics and Formats (00:26:34)

16. Takeaways and Closing Thanks (00:28:44)