🎧 Power of Place Episode #40 | The Wizard of Earl – Ron Irwin & Earl Borgert

Power of Place - Stories of the Pacific Northwest

Join us in this episode (the first of a two-part series) for stories of the B & I Circus Store, founded by Earl Irwin in 1945 in Lakewood, WA. Our guest today is Earl Irwin’s son, Ron Irwin, who ran the store for decades following his father’s passing. Ron is joined by Earl Borgert, the founder’s grandson, family archivist and President of The I.V.A.N. Foundation. What began as a military surplus outlet housed in an unassuming 500 SF cinderblock storeroom became a prototype for the postwar American shopping mall, eventually expanding to over 300,000 SF. Under Irwin’s exuberant and tireless leadership, the B & I charmed multitudes, attracted by spectacles that transformed the store into a destination for extraordinary adventures. Recently discovered reel-to-reel recordings allow us to enjoy Earl Irwin’s own voice for the first time since his death in the 70’s. Woven into this audio tapestry are voices of Power of Place listeners—all of whom visited the B & I as children—recalling endless hours of reverie: Whirling on a carousel, collecting autographs from their best-loved sports and movie heroes; and discovering a revolving menagerie, including the store’s resident lowland gorilla, Ivan.

"The mall—with the leased departments under one roof (so they don’t have to drive to get in their car and drive to another location for clothing or another location for sporting goods)—hadn’t been invented yet. It hadn’t really been done anywhere before.” - Ron Irwin

𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘴𝘦𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘨𝘶𝘦𝘴𝘵𝘴 𝘢𝘯𝘥 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘭𝘪𝘷𝘦𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴. 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘭𝘢𝘤𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘰𝘳𝘢𝘭 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘳𝘦𝘢𝘭 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘩𝘪𝘭𝘦 𝘴𝘰𝘮𝘦 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘮𝘢𝘺 𝘣𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘢𝘭, 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘢𝘴 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘩𝘰𝘯𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 𝘰𝘧 𝘱𝘭𝘢𝘤𝘦. 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘦𝘥𝘪𝘵𝘦𝘥 𝘧𝘰𝘳 𝘭𝘦𝘯𝘨𝘵𝘩 𝘢𝘯𝘥 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘣𝘶𝘵 𝘰𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦 𝘳𝘦𝘮𝘢𝘪𝘯 𝘶𝘯𝘦𝘥𝘪𝘵𝘦𝘥 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦. 𝘓𝘪𝘴𝘵𝘦𝘯𝘦𝘳 𝘥𝘪𝘴𝘤𝘳𝘦𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘥𝘷𝘪𝘴𝘦𝘥.