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Contenuto fornito da Kevin Mako of MAKO Design + Invent. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kevin Mako of MAKO Design + Invent o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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063: Hardware Startup Tips from a 22 Year Apple Exec

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Manage episode 285162272 series 2452090
Contenuto fornito da Kevin Mako of MAKO Design + Invent. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kevin Mako of MAKO Design + Invent o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple - Lessons you can apply to your product business, from one of the biggest product companies of all time.

Today you will hear us talk about:

  1. How Apple used strong product focus, even to sell to literally everyone.
  2. How to create messaging around your product like Apple did
  3. What the future for the startup hardware industry looks like over the next 20 years.

Episode Links

The Product Startup Podcast Links:

Michael Hageloh Links:

Mako Design Links:

Kevin Mako’s Links:

Thanks for tuning in! See you next time.

  continue reading

218 episodi

Artwork
iconCondividi
 
Manage episode 285162272 series 2452090
Contenuto fornito da Kevin Mako of MAKO Design + Invent. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kevin Mako of MAKO Design + Invent o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple - Lessons you can apply to your product business, from one of the biggest product companies of all time.

Today you will hear us talk about:

  1. How Apple used strong product focus, even to sell to literally everyone.
  2. How to create messaging around your product like Apple did
  3. What the future for the startup hardware industry looks like over the next 20 years.

Episode Links

The Product Startup Podcast Links:

Michael Hageloh Links:

Mako Design Links:

Kevin Mako’s Links:

Thanks for tuning in! See you next time.

  continue reading

218 episodi

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