How Postal's Creative Gifting Campaigns Are Changing Customer Relationship Building

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Meet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroducing creative campaigns into B2B marketing.

In this episode, you'll learn why marketers are feeling uninspired these days, and about the intersection between attribution and creativity. You'll discover how gifting can stimulate creativity, as well as unique ways for marketing, sales, and customer success teams to use gifting as part of their relationship building. Finally, we'll reveal how the emotional buyer's journey we use at Banzai compares to the traditional sales and marketing funnel. Enjoy!
Notes:

- 02:05 The Intersection Between Attribution and Creativity

- 06:05 Tagging People's Emotions in the Emotional Buyer's Journey

- 10:55 The Secret Sauce of Creativity

- 12:05 The Aloe Plant Gen Play Campaign That Started as a Champagne Campaign

- 16:00 How Physical Objects Evoke Emotions and Build Long-Lasting Relationships

- 23:35 In-Person Event Swag: The QR Code Card Shaped Like a T-shirt

- 25:45 How To Build Campaigns That Feel Like a Brand Play

175 episodi