SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including:

• Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision to take control of his publishing journey.
• The untapped potential of audiobooks and why they are a goldmine in the world of book publishing.
• The two types of individuals who can play a pivotal role in helping you sell more books and expand your business.
• The significance of a "backlist" and why it holds the key to sustained long-term book sales.
• The undeniable advantages of self-publishing if your goal is to generate substantial income from your book.

This interview serves as a comprehensive blueprint for entrepreneurs aiming to grow their businesses using the power of books.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki