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Brand Books: A Strategic Content Marketing Tool with Jessica Andersen
Manage episode 412751974 series 3427886
Contenuto fornito da Parchelle Tashi. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Parchelle Tashi o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Welcome to The Author's Leverage podcast, where we uncover the power of leveraging a brand book for content marketing. In today's episode, our host Parchelle sits down with Jessica Andersen, an editor turned book coach, to explore the art of repurposing a brand book for content marketing. Jessica shares her journey from editor to book coach and dives into the concept of a brand book and its role in content marketing. She discusses the challenges entrepreneurs face in transitioning from traditional content marketing to leveraging a brand book and provides valuable insights into creating consistent content while maintaining a focus on the brand book's strategic approach. Jessica also offers a special opportunity for listeners to access her expertise through her brand Book Blueprint service. Join us as we uncover the secrets of transforming a brand book into a powerful content marketing tool with Jessica Andersen.
Who is Jessica?
Jessica's journey into entrepreneurship began with her passion for reading and writing, leading her to work as a proofreader. Over time, she expanded her services to include copy editing, all thanks to her clients' needs. What started as a small proofreading business has since grown into a successful venture, driven by Jessica's dedication and commitment to her clients. It's been almost four years since she took her first leap into entrepreneurship, and she's never looked back.
Get to know more about Jessica’s work here: https://jessicalandersen.com and https://jessicalandersen.thrivecart.com/brand-book-blueprint-call/?coupon=PT2023
To connect with her, check out the links below:
LinkedIn: https://www.linkedin.com/in/andersenjessical/
Email: info@jessicalandersen.com
If you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.
Tune in and subscribe at https://www.theauthorsleverage.com/podcast
#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage
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