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Ben Shapiro - CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business
Manage episode 325152937 series 2934427
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
➡️ About The Guest
Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business.
He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy.
He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world.
➡️ Show Links
https://www.linkedin.com/in/benjshap/
➡️ Podcast Sponsors
HUBSPOT - https://hubspot.com/
EXPRESS VPN - https://expressvpn.com/successstory/
FACTOR - https://go.factor75.com/plans (CODE: SUCCESS120)
➡️ Talking Points
00:00 - Intro
04:02 - Ben Shapiro's origin story
05:20 - Pivoting from a screw-up
08:29 - Getting into podcasting
13:37 - How to scale a business
15:40 - Using podcasts to fill your sales funnel
19:27 - The benefits of short-form podcasts
23:46 - How to identify a podcast audience
27:25 - How to hire and scale a podcasting team
35:22 - How to hire the right talent in a startup
39:17 - Hiring, staffing, and growth lessons
42:08 - Why you should start more than one podcast
47:47 - 10x-ing the efficacy of your advertising dollars
53:30 - Scaling your sales efforts
57:22 - The future of the podcast agency & media company
59:50 - Why more businesses will start podcasts
1:03:20 - Leaving an impact on the marketing industry
1:04:36 - Where to connect with Ben Shapiro
1:05:36 - Ben Shapiro’s biggest career challenges
1:07:03 - Ben Shapiro’s mentor
1:07:56 - A book or podcast Ben Shaprio would recommend
1:10:28 - A lesson Ben Shaprio would tell his 20-year-old self about
1:10:44 - What does success mean to Ben Shapiro?
Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out : betterhelp.com/SUCCESSPOD
* Check out Factor and use my code successpod50 for a great deal: www.factor75.com
* Shop the eufy video lock: https://shop.eufy.com/VideoLock or order it on Amazon today!
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
560 episodi
Manage episode 325152937 series 2934427
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
➡️ About The Guest
Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business.
He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy.
He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world.
➡️ Show Links
https://www.linkedin.com/in/benjshap/
➡️ Podcast Sponsors
HUBSPOT - https://hubspot.com/
EXPRESS VPN - https://expressvpn.com/successstory/
FACTOR - https://go.factor75.com/plans (CODE: SUCCESS120)
➡️ Talking Points
00:00 - Intro
04:02 - Ben Shapiro's origin story
05:20 - Pivoting from a screw-up
08:29 - Getting into podcasting
13:37 - How to scale a business
15:40 - Using podcasts to fill your sales funnel
19:27 - The benefits of short-form podcasts
23:46 - How to identify a podcast audience
27:25 - How to hire and scale a podcasting team
35:22 - How to hire the right talent in a startup
39:17 - Hiring, staffing, and growth lessons
42:08 - Why you should start more than one podcast
47:47 - 10x-ing the efficacy of your advertising dollars
53:30 - Scaling your sales efforts
57:22 - The future of the podcast agency & media company
59:50 - Why more businesses will start podcasts
1:03:20 - Leaving an impact on the marketing industry
1:04:36 - Where to connect with Ben Shapiro
1:05:36 - Ben Shapiro’s biggest career challenges
1:07:03 - Ben Shapiro’s mentor
1:07:56 - A book or podcast Ben Shaprio would recommend
1:10:28 - A lesson Ben Shaprio would tell his 20-year-old self about
1:10:44 - What does success mean to Ben Shapiro?
Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out : betterhelp.com/SUCCESSPOD
* Check out Factor and use my code successpod50 for a great deal: www.factor75.com
* Shop the eufy video lock: https://shop.eufy.com/VideoLock or order it on Amazon today!
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
560 episodi
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