Personalizing Your Marketing to Improve Results (#107)

The Art Biz

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled.

It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation?

In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space.

Highlights

• The not-so-secret secret that moved the needle with your art. (2:18)

• The most important information you can share is whispered one-on-one. (3:12)

• Examining the anatomy of a whisper. (5:14)

• 4 ways to effectively connect on a more personal level. (6:19)

• Where should you begin when your time is so limited? (9:58)

• What you can expect to gain from one-on-one interactions. (10:55)

Resources

• Complete transcript, images, and listener comments

• Program: Grow Your List

• Workshop: Designing a 5-Star Customer Experience

Mentioned

• Art Biz Episode #47- Using Real Mail to Delight

Quotes

• “We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield

• “The most important information you can share is whispered one-on-one.” — Steve Cranford

• “Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield

• “Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield

• “You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield

First posted: artbizsuccess.com/whisper

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