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591: To Sell Freedom, Listen More

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Contenuto fornito da The Brian Nichols Show. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Brian Nichols Show o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don't know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I'm a firm believer in the power of listening—after all, it's how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients' needs.

I hope you enjoy this trip to yesteryear as much as I did!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

872 episodi

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591: To Sell Freedom, Listen More

The Brian Nichols Show

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iconCondividi
 
Manage episode 342074703 series 2418231
Contenuto fornito da The Brian Nichols Show. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Brian Nichols Show o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don't know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I'm a firm believer in the power of listening—after all, it's how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients' needs.

I hope you enjoy this trip to yesteryear as much as I did!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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