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14: The Wild West of Contextual Marketing w/ Alan Osetek
Manage episode 288638735 series 2902568
Contenuto fornito da Rick Holmes: CEO of Every Market Media. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rick Holmes: CEO of Every Market Media o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win?
By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.
Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition.
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