142 - Copywriting and Cold Emails — with Cole Schafer

The Futur with Chris Do

Contenuto fornito da The Futur. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Futur o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

3y ago 1:06:19

MP3•Pagina principale dell'episodio

Copywriting is hard. Which is why we always appreciate great copy when we see it. It’s usually simple, clear, and tickles your brain if written well.

Cole Schafer is a creative writer. By day he runs a small advertising business called Honey Copy. By night, he writes and publishes poetry under the alias, January Black.

He’s got a lot to say and he does it without mincing words. But in a way that will make you smirk.

In this episode, Cole and Chris talk about the nuance and challenges of language and how to wield it with grace. We’ll hear about how he found writing, why he left a well-paying agency job for manual labor, and how to name a $15 cookie so that people will happily buy it.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

293 episodi

#Arts #Business #Podcasting Education #Self-Improvement #Marketing #Graphic Design #Future