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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
Manage episode 349269410 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear all about building a brand from the ground up and where to prioritize efforts!
🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9
Show Notes:
(1:10) - Marshall's story
(5:18) - Inception and purpose of starting HomeLife Brands
(11:40) - Portfolio of social media accounts
(13:47) - Leveraging already existing communities
(19:15) - Challenges at the beginning
(25:19) - Shifts in company structure as it scales
(31:09) - Current workforce ecosystem
(41:17) - Animal market statistics
(45:52) - Market research
(47:42) - Rapid Q&A
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