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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Building a Loyal Following Around Your Product w/ Ravi Kurani
Manage episode 361709971 series 3286175
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The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!
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Show Notes:
(01:16) - Ravi's story
(04:09) - Customer service lessons
(05:38) - What is Sutro?
(06:44) - Building steps
(10:10) - Unbiased feedback
(11:42) - Inflection point in the business
(13:53) - Manufacturing products at scale
(19:08) - China supply framework
(20:37) - Influencer playbook
(25:19) - Social approach
(29:45) - User journey
(33:40) - AI sidekick for brainstorming
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