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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Embracing the Creator Evolution w/ Mark Herschberg
Manage episode 362942419 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing, and much more.
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Show Notes:
(01:02) - Who is Mark?
(04:21) - Context-dependent content
(08:12) - Content accessibility
(11:20) - Audio indexing
(16:42) - Push to pull marketing
(23:04) - Repurposing content
(28:14) - Liabilities
(33:55) - Content creator highlights
(36:38) - Career plans
(44:17) - Brain Bump App
(48:38) - Where you can find Mark
71 episodi
