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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Evolution of the Creator to Brand Relationship w/ Sam Christie (PearPop)
Manage episode 345430066 series 3286175
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On this week's episode of The Influence Factor, we have Sam Christie, VP of sales at Pearpop, a creator marketplace that connects brands and creators, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the inception of the Creator Economy, evolution of influencer marketing, and more!
Peapop: https://pearpop.com/
Sam's Instagram: https://www.instagram.com/schristie44/
Sam's Twitter: https://twitter.com/schristie44
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3RYxtsu
Show Notes:
(1:07) - Sam Christie's background
(2:56) - Entrance into Musical.ly and TikTok
(5:30) - What is PearPop and the purpose of creation
(10:03) - Creator community expanding
(12:31) - Evolution of TikTok and consumption of video content
(15:00) - Platforms adapting to align with consumer behavior
(17:44) - What point are we at with influencer marketing
(19:36) - Impact that creators can have on brands
(22:42) - What does premium and premium value mean in terms of metrics
(28:00) - The future of the Creator Economy
(32:15) - Lifestyle of an entrepreneur and leader
(34:34) - Livestream shopping future
(36:31) - Where to connect with Sam Christie
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