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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)
Manage episode 340449108 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9W
⚡️ Full Episode https://link.chtbl.com/influencermarketing
- Creative Juice: https://www.getjuice.com/
- Sima's Twitter: https://twitter.com/simagoo
- Creative Juice on Twitter: https://twitter.com/getjuice
- Creative Juice on TikTok: https://www.tiktok.com/@get.juice
- Creative Juice on Instagram: https://www.instagram.com/get.juice/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🎧 Listen on:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
- Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(00:50) - Background on Sima Gandhi and the creation of Creative Juice
(6:12) - The mission and featured services that Creative Juice offers
(8:40) - Creator cash flow explained
(12:09) - Different creator revenue streams
(12:59) - Defining the differences between a content creator and a freelancer
(14:39) - Building a team under a creator’s business
(17:12) - Growing and scaling a creator business
(21:20) - Setting goals as a creator for the purpose of sustainability
(23:20) - Growth of the middle class in the Creator Economy - projected to grow 150% within two years
(24:04) - Diversity of the creator economy
(25:39) - A Creative Juice success story
(26:50) - The importance of separating personal and business expenses
(28:38) - The creator community exchange
(29:32) - Combining passion with earning income
(30:48) - The future for Creative Juice
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