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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack
Manage episode 359886841 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.
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Show Notes:
(01:28) - Kelly's career journey
(04:24) - DTC beauty catalog
(06:54) - BeautyMatter
(12:52) - Influencer marketing in the beauty space
(17:41) - Launching a beauty brand as a celebrity or influencer
(21:28) - YouTube influencer space
(24:52) - Beauty trend predictions
(27:25) - Converting viral moments
(31:14) - Instagram landscape
(33:54) - B2B opportunities on LinkedIn
(38:35) - Consumers in China
69 episodi
