Manage episode 356677045 series 3286175
Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.
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(01:00) Lia's background
(04:30) Pieces of Advice For Creators
(06:45) Instagram Kills Livestram Shopping on Its App
(13:45) META Monthly Verified Subscription
(19:00) Social Media Changing Users' Behaviours
(20:20) Instagram Channels
(25:00) Super Bowl's celebs vs influencers
(30:00) Horizontal vs Vertical formats on social media
(33:10) Selling via livestream
(35:30) Will TikTok Ever Move to Horizontal?
(38:00) TikTokers vs YouTubers' Follower Base
(43:00) Influencers and Creators Trips