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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)
Manage episode 342485743 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more!
SocialChat: https://socialchat.ai/
Frost Li: https://www.linkedin.com/in/frost-li-0084b017/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2TYOQ
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:20) Why Frost Li Built Social Chat
(4:25) Now Is Time To Give Power To Brands and eCommerce
(5:50) The Importance of A Recommendation System for eCommerce
(10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events
(13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China)
(16:00) The Importance of Product Demo During Livestream Shopping
(17:30) Tips & Tricks for Liveshopping Hosts
(19:25) Benefits of Having a Co-Host
(22:40) Comments Moderation for Liveshopping Hosts
(25:15) Integrations With Existing eCommerce Platforms
(30:25) Purchase Lift Thanks to Video Shopping
(33:15) The Future of Livestream Commerce and Video Shopping
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