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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Manage episode 354109934 series 3286175
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On this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Daniel Markovits, Creator and Community Manager at LinkedIn, the largest professional network in the world. Tune in to hear insights into the existing creator economy landscape and gaze into the future of content creation and consumption globally.
Daniel's LinkedIn: https://www.linkedin.com/in/dani-markovits/
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Show Notes:
(03:39) - Evolution of creators within LinkedIn
(06:10) - The featured creator tools within LinkedIn
(08:52) - Unlocking content opportunities
(12:06) - Minute Media experience
(13:31) - Media scalability
(16:22)- Sustainability within a niche community
(18:33) - Attention and distribution
(21:40) - Behind the scenes
(24:06) - Sports in media
(26:40) - Sports partnerships
(32:04) - Current audience statistics
(33:55) - Connecting humans and AI
(38:30) - Q&A
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