Launching A Customer-led DTC Startup During The Pandemic With Isabelle Steichen, Co-Founder And CEO Of Lupii

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Launching a Customer-led DTC Startup During The Pandemic with Isabelle Steichen, Co-Founder and CEO of Lupii | E234

2+ y ago 46:55

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Isabelle Steichen, Co-Founder + CEO moved from Europe to the US in 2013. She worked closely as an early employee in operations, customer service and business development, with founding teams for various early stage, VC-backed startups (Kitchensurfing, Sawyer, Voyage Control) in NYC in the food and tech space. Isabelle has additionally worked as a consultant with IfOnly, Hungryroot, and various other startups. As a long time passionate vegan, certified in plant based nutrition from e-Cornell, as well as the founder of the Plantiful Podcast, she is now combining her startup background with her desire to spread plant-based eating through Lupii. Isabelle has been studying lupini beans for the last 5+ years and has developed close relationships with suppliers across Europe.

Topics:

Isabelle’s journey to building Lupii and launching 2 months before the pandemic in 2020.
Lupini bean as a sustainable alternative to animal protein.
Building a newsletter as a channel to build great relationships with your customers.
Consumer testing and feedback as the key to succeed in the consumer goods sector.
Growing trends in the consumer goods industry.
How building a business is similar to training for a race.
Isabelle’s advice to women on their entrepreneurial journey.

452 episodi

#MBA #Entrepreneur #Business #Jahn Karsybaev