'The Voltage Effect' w/John List
Manage episode 326017190 series 2632897
Keith is joined by Professor John List, Distinguished Service Professor in Economics at the University of Chicago to discuss his new book 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale', how focus groups are often poorly utilized, resentful demoralization and its application in baseball, sunk-cost fallacy, and how ambiguity aversion can keep us from making big changes in our work or personal lives.
Follow Keith on Twitter: @keithlaw
Follow John on Twitter: @Econ_4_Everyone
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