How to build Empowerment into your Sales Process

The Maeve Ferguson Podcast

How to build Empowerment into your Sales Process

Today we dive into Empowerment and why it is so important in your sales process.

Firstly - why does it matter? We want to make sure our ideal clients join us from a place of excitement and joy versus a place of pressure and fear.

But you may still be wondering - HOW do we build it in? We dive into this in a lot more detail in our podcast, but you want to do the following:

• Build desire and demand in your content
• Build desire and demand in your sales mechanisms
• Make sure their decision is pretty much made before they join your sales calls
• Ask powerful questions in your application forms so that they have aha moments and realisations before they get to speak to you or your team
• Don’t be afraid to ask the tough questions.
• Use permission-based questioning
• Offer only when they ask
• Investment only when they ask
• Surprise and delight in your call.

Have a listen to get all the details!

Episode Highlights:

• 6:54 Building desire and demand in your sales mechanism
• 8:18 Asking powerful questions in your application form
• 11:17 Using permission-based questions