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What to Fix in Your B2B Marketing Funnel
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Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws.
In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" and offering practical tips to:
➡️ Craft irresistible hooks: Learn how to capture attention and validate your ideal customer's pain points from the very beginning.
➡️ Offer the right value: Discover lead magnets that nurture prospects and help them progress, not just "Tire Kickers" looking for freebies.
➡️ Master the messaging magic: Ensure your messaging aligns with each stage of the buyer's journey, keeping them engaged and moving forward.
➡️ Track what matters: Go beyond vanity metrics and understand how to track the right data to optimize your funnel for success.
➡️ Avoid the follow-up fail: Learn how to keep prospects engaged with valuable, multi-channel follow-up that drives results.
And that's not all! Dacia and Daisy also discuss the difference between sales-qualified leads and nurturing leads for future revenue.
Ready to transform your B2B marketing funnel? Watch this episode and get ready to see a significant improvement in your lead generation and sales pipeline.
P.S. Don't forget to check out The Marketing Blender's website at https://www.linkedin.com/company/the-marketing-blender to learn more about their fractional CMO and outsourced marketing services!
#MarketingFunnel #B2BMarketing #LeadGeneration #MarketingTips #TheMarketingBlender
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