How to successfully morph from DJ to record label boss (with Elliot Ireland)

The Masterlink Podcast

James Welch (Masterlink Productions) and Stefan Redtenbacher (Redtenbacher's Funkestra) talk to Elliot Ireland, director of Pedigree Cuts, musician, engineer, producer, DJ, songwriter and all-round music lover.
Elliot takes us back to his University days and how he and his partner in crime Alex Rizzo have organically developed from Breakbeat/House DJs to being signed to Ministry of Sounds FSUK Breakbeat label, creating million selling hit records, forging their own record label Jalapeno Records and ultimately setting up their own label Pedigree Cuts.
Pedigree Cuts is a Hybrid Commercial Record Label and Production Library. Artist roster Includes Goldie, The Brand New Heavies, Skeewiff, Elliot Ireland, Purejunk, Kid Creme, Shawn Lee, Yola Carter, Deadly Avenger, Ulrich Schnuass, Si Begg, Vanessa Contenay and many more.
Besides having released their own artist records under the name of Skeewiff, their global DJ'ing duties led to collaborations with the likes of Alison Limerick, Eminem, Skooly D, Young MC, Amy Winehouse, The Sugarbabes to name but a few. Writing bespoke compositions for Nike, Speedo, Volkswagen, Playstation and American Express as well as TV commission work for Endemol, Planet 24 and Brand Champions have all paved the way for both Elliot and Alex to solidly make their mark with their own successful label. No mean feat in this fickle industry of ours. #bigrespect
Super-cool fact: did you know they are also behind Shaft 'Mucho Mambo' that ranked 3 worldwide number ones and a respectable number 2 in the UK charts?
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