🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

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Creato da Shamanth Rao, autore scoperto da Player FM e dalla nostra community - Il copyright è detenuto dall'editore, non da Player FM, e l'audio viene riprodotto direttamente dal suo server. Clicca sul pulsante Iscriviti per rimanere aggiornato su Player FM, o incolla l'URL del feed in un altra app per i podcast.

In today’s episode, Shamanth is in conversation with Selina Tobaccowala, Founder at Evite & Gixo (both of which have been acquired). who talks to us about her experiences as an entrepreneur from the early days of the internet boom, the following bust - and all the way to today.

She talks about how she and her team were among the earliest to systemically study and drive virality while at Evite, and employ virality and freemium models while at SurveyMonkey - and how many of those lessons have helped her in her latest venture Gixo.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/invites-surveys-selina-tobaccowala-evite-surveymonkey-gixo/
KEY HIGHLIGHTS:
☂️ The first internet boom

👔 Growing the Evite business in the beginning

🎓 How did the team understand the scope of the business

Monetizing Evite

☄️ The effects of the dot com bust

🌈 The experience at SurveyMonkey

☕️ How SurveyMonkey handled international expansion

🤿 Pioneering the freemium model at SurveyMonkey

🤸‍♂️ The beginnings of Gixo

🎭 Why live coaches work better than recorded sessions


Note:
Mobile Growth Lab

We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com

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