🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼

The Mobile User Acquisition Show

What separates a good referral program from a great one?

In today’s episode, a re-release of our episode on our erstwhile podcast How Things Grow, we have one of the foremost experts on referral flows and virality: Dominic Coryell, whose experience as a founder of Talkable informed so many of his insights and learnings about referrals. We talk about how to gamify referrals, the key components of referral flows, how to customize referral flows to minimize friction - and much much more.

KEY HIGHLIGHTS
👗 Beginnings at Garment Valet & challenges

🚬 Smoke-testing and how it helps startups

✍️ The practicality of a smoke-test

👘 Referral marketing with Talkable

🛠 How to gamify referral mechanics

👟 The best point in a customer journey for a referral

🌻 How to ensure your referral plan is lucrative

🧘🏻‍♀️ How tapping into communities can help your referral’s success

🍯What kind of companies should not opt for referral strategies?

🤳🏽 Airtable, Uber & Airbnb - some companies with good referral mechanics

🤽‍♂️ Common mistakes that companies make with referral programs

🏐 How the referral behavior changes outside the US market

Check out the episode here:

https://mobileuseracquisitionshow.com/episode/referral-flows-dominic-coryell-distrodom/

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Note:
Mobile Growth Lab
We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com