🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

The Mobile User Acquisition Show

Contenuto fornito da Shamanth Rao. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Shamanth Rao o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

1+ y ago 47:15

MP3•Pagina principale dell'episodio

Our guest today is Victoria Repa. This episode is a re-release of an older episode from our previous podcast How Things Grow.

Victoria is the founder and CEO of BetterMe, a fitness app based out of Ukraine. I’m very excited to have Victoria on the show because she has such an incredibly unconventional background and story that I find very very inspiring. In this interview, we talk about Victoria’s early upbringing in a tiny village in the east of Ukraine, how she educated herself early on, her work on viral content - and how that led her to building a company with global ambitions from Kyiv. We also explore her personal life and systems - which is incredibly inspiring and intimidating for how she not only makes time and space for contemplation, but also finds this introspection essential to her work.

For all of these fascinating insights into virality, content and productivity, we're excited to bring this episode to you.
Check out the episode here: https://mobileuseracquisitionshow.com/episode/viral-content-habit-change-victoria-repa-better-me/

KEY HIGHLIGHTS
📚 Victoria’s beginnings at Donetsk and her love for books

✈️ Moving to Kyiv to study and build a career

Transitioning from logistics to building viral content and then tech.

🧰 Leveraging Facebook insights to discover niche topics to launch BetterMe.

📱 Test-driving the early versions of BetterMe on the team by trying out the practices on themselves.

🤸‍♂️ Why BetterMe has 6 different health and fitness related apps in the app stores.

🎧 Victoria’s self-care and self-improvement practices – and why she says business is a “spiritual game”.
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com

251 episodi

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks