Build a Culturally Minded BDR Team w/ Sven Kliem

The Sales Engagement Podcast

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Outreach in Africa should look totally different than it does in the Nordics. Is your BDR team showing cultural awareness in their multichannel approach?

In this episode, I interview Sven Kliem, Director of Business Development and Sales Operations at Mapp Digital, about building a culturally minded BDR team.

What we talked about:

Taking a cultural approach to building BDR teams
The importance of openness
Why omnichannel is so necessary in outreach
The reverse funnel approach to goal-setting

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

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