Episode 17: From Budapest with love: How one woman's obsession with a traditional pastry started a beautiful business

The Storied Human (What is your Story?)

What the heck is a kurtosh? It is a a traditional Hungarian street food that is pastry perfection. Why have we never heard of it? Because it's hard to make and hard to keep fresh. It's an old-fashioned baked good like your Grandma used to make (if she was Hungarian!).
Nicole Shaw fell in love with the street food pastry kurtosh, also called a "Chimney cake," when her husband's job took their family to Budapest for four years and she decided to learn how to make it, not an easy feat! She has now baked about 10,000 pastries and has a brick and mortar store in Nutley NJ, in addition to having a thriving catering business. She has served these delicious pastries for people at Google, Citibank, and at the Hungarian Embassy in Washington D.C.
She offers her customers an experience, a discovery, a way of eating that you can feel good about. And like a lot of entrepreneurs I meet, she is about much more than just having her business and having lots of customers. She wants to show people how to enjoy being together and enjoy eating something that is a delicious experience. She wants to spread happiness, one kurtosh at a time!
Her words of wisdom? The Golden Rule. Treat others the way you yourself would like to be treated. Simple wise words. Nicole lives them.
Read Nicole's story here:
https://kurlykurtosh.com/from-the-heart/
Her company website:
https://kurlykurtosh.com
More coverage:
https://abc7news.com/hungarian-chimney-cakes-kurly-krtsh-hungary-europe/6363883/
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Original music "Saturday Sway" by Brendan Talian