Ep. 940: Joshua Lisec Interview with Michael Covel on Trend Following Radio

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Everyone says write your book yourself. Could that be a mistake?

You know your ideas inside and out, and you have a distinct voice that makes your audience drop everything to read, watch, and listen. So why is it so hard to get that book out of your head onto the page?

You have no problem churning out content to grow your tribe—blogs, newsletters, emails, videos, social media updates. But when you sit down and type “Chapter 1,” you (somehow) don’t know what to say. You want to say everything…but that page is still blank two hours later.

Yet whenever you tell someone about your book idea, everything flows. The person says, “Wow. When’s your book coming out again?”

“It’s actually not done yet,” you respond, wishing they hadn’t asked.

What’s the problem here?

If you’re like most of Joshua Lisec clients, you know so much about your topic that you don’t know where to start, what to put where, and how to tie it all together into something people actually want to buy. Book publishing is worth $120 BILLION globally. The industry rewards preparation—not motivation.

Well, I guess I could hire a book writer, you think. But there’s all those horror stories of authors who pay some freelance writer to write their book, and it comes back in someone else’s voice.

Fortunately, Joshua Lisec is not a freelance writer.

He’s a Ghostwriter. AKA, a professional book writer who captures an author’s voice, helps you hone your ideas so they’re publishing-ready, and polishes the hidden gems in your manuscript…all without injecting his own opinions or views into your book.

If I had this conversation 16 years ago — my life is different.

Bio: Joshua Lisec is the founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, a leading authority on author voice authenticity, and a two-time published novelist. Since 2011, he has ghostwritten more than 55 books.

In this episode of Trend Following Radio:

Writing a Book Ghost Writing Keyword Research Writing Tools Reaching Your Target Audience Voice print Best Practices in 2020 for Writing a Book

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