Wine E-Commerce part 3: HoReCa from place to process, and wine?


Manage episode 328728162 series 3165015
Creato da Andrea Gori, autore scoperto da Player FM e dalla nostra community - Il copyright è detenuto dall'editore, non da Player FM, e l'audio viene riprodotto direttamente dal suo server. Clicca sul pulsante Iscriviti per rimanere aggiornato su Player FM, o incolla l'URL del feed in un altra app per i podcast.

Nowadays a winery must be ready to sell his wine on the metaverse as well in the cellar or an online marketplace as well using an NFT paid with ethereum... The only strategy viable is th Omnichannel strategy!

Omnichannel it is the ability to follow customer behavior, to be able to manage communication in real time on different points of contact (online and offline) and to adopt data-driven marketing and CRM strategies as a guiding element. In our case it means:

-be present on multiple sales channels (digital stores, retail wine shops, restaurant, wine club, enprimeur markets)

- verify the frictionless experience of our consumers (if they want your wine, they want it quickly! like wine delivery service)

- check brand awareness, therefore a coherent corporate message on social media, website, ecommerce

-analysis of the customer database

20 episodi