SMBs will need visual optimization strategies as much as written content strategies—buy or sell?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Contenuto fornito da I Hear Everything. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da I Hear Everything o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

5d ago 2:18

MP3•Pagina principale dell'episodio

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between written, visual, and video content, emphasizing audience-intent matching over format-specific optimization tactics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1701 episodi

#Business #Marketing #Content #Google #Search #Searchengineoptimization #Organic #benjshap LLC // Benjamin Shapiro #Searchmetrics #Voices Of Search #Digital Marketing #Tech #SEO #Industries #DigitalMarketer